Who We Are Who You Are Who We Are What We Do Our Clients Creative On The Street Contact Us A Closer Look at Who We Are     Mark Weisbarth        Jill King            Karen Howe         Ira Patil       Ira Patil, Media Director Ira Patil’s many years of media planning experience include working with multinational advertising agencies in Canada, Asia, and the Middle East. Ira has developed an expert knowledge of marketing communications and strategic media planning working on a variety of diverse account categories including automotive, telecommunications, retail, alcohol beverage, government, and packaged goods. Most recently, Ira was Media Director, GJP Advertising, where she provided strategic media counsel on Ontario Toyota Dealers, Insurance Brokers of Canada, Vincor, and LCBO. Earlier in her career, Ira worked for DDB Needham Worldwide in Jeddah, Saudi Arabia as Media Manager. Ira successfully proposed and executed media plans in the Middle East for brands such as Clorox, Henkel, American Airlines, Riyadh Bank, and Petromin Oil Products. Ira’s diverse experience also includes being on the forefront of launching brands in an emerging Asian market. When at McCann Erickson in Mumbai she successfully executed the first-time launch in India of GM and L’Oreal’s Excellence hair dye. During her tenure at McCann, Ira also worked on Coca Cola, Cathy Pacific, IBM, and Reckett & Coleman. In her spare time…what spare time? Ira is studying to become a sommelier. Ira’s hobbies include wine tasting and painting. When the two hobbies converge it makes for some pretty funky artwork that she proudly hangs on her walls. » Why Us? previous | next  Who You Are | Who We Are | What We Do | Our Clients | Creative | On The Street | Contact Us