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10 steps towards RFP sanity
By Mark Weisbarth

Grip, Due North could be ’hottest’
Financial Post, May 17, 2004

Breaking Through on a Budget
Strategy Magazine, October 11, 1999

Starchoice Takes on Rogers in Attack Ads
National Post

Guinness Brings Out the Irish in Kilkenny Cream Ale Campaign
Strategy Magazine, September 1999

Dairy Farmers Go for MoOOre with Teen-Targeted Campaign
Strategy Magazine, September 15, 1997

Good Thinking
Strategy Magazine, July, 1993

No Slip Strategy
Marketing Magazine, February 23, 2004

The People’s Yenta, Ever Ever Watchful for Chutzpah
Marketing Magazine, February 23, 2004

Reality Radio
National Post, January 25, 2005

C.R.A.Z.Y. for Commercials
Globe and Mail, April 10, 2006

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