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The Due North Difference Brought to Life
Goodyear
Star Choice
Kilkenny
Workopolis
Dunlop
Guinness
D.F.C.
Goodyear
We Believe in the Value of Long-term Relationships. The Goodyear Guy Enduring campaigns are like money in the brand bank, but they're extremely difficult to develop without a long-term client and agency relationship in place. Longstanding relationships play a key role in us helping our clients achieve their business objectives. Case in point, one of the longest running, most successful, and most awarded campaigns in Canadian advertising history: The Goodyear Guy. We've worked with Goodyear Canada and its retail network since 1993. As a result we understand all aspects of their business -we know it inside-out. Careful strategic planning, research and judgement all combined to produce a tire campaign that redefined the category. Such celebrated and memorable promotions as the Lear jet giveaway give this campaign breadth and resonance. A mutual commitment on behalf of client and agency has ensured that the Goodyear Guy stays the course. Creativity and constant monitoring have kept the campaign fresh. Canadian business results continue to lead world-wide. As a result, Goodyear is one of Canada's most respected and well-known brands today.
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