Due North Communications Inc.

What We Do
Who You Are
Who We Are
What We Do
Our Clients
Creative
On The Street
Tools we use to Build Your Business
We don’t operate on gut instinct alone. We harness the power of wisdom, experience and creativity, but we also employ a set of proprietary processes and tools to help us further develop and refine integrated communications programs to grow your business.

DN ROAD MAP
This is our primary strategic planning and brand assessment tool. It’s designed to give a picture, with pinpoint accuracy, of where a brand, service or retailer exists in terms of its presence in the market. The Road Map outlines a process that identifies the core essence of a brand and its genetic make-up. This simple but remarkably effective tool gauges a brand’s meaning to the consumer and provides a strategic road map to help a brand reach its ultimate potential. 

DN PRESEARCH
DN PRESEARCH is our proprietary consumer research that seeks to identify the hurdles brands and companies must overcome with consumers to build business. This tool provides you with a unique and valued perspective — yet another window into the mind of your target. DN PRESEARCH is a powerful complement to our wealth of other research data bases through the ICA, our media research and data, as well as Tracking and U&A studies.

DN TOOL KIT
This kit is complete with models for creative and media briefings, as well as promotion and collateral briefings.

DN TOOL KIT also allows us to do things like customize a dedicated FTP site exclusively for you.

This site can be used to display real-time status reports, budget control reports, creative in progress or anything else you need. It is completely private as it is password protected. You are never more than a click away from being up-to-date -around the clock, around the globe. Anywhere in the world you can access the Web, you can access your FTP site. This priceless tool helps manage the flow of information between our clients and us.
» The Due North Difference Brought to Life